IT IS CURIOSITY THAT ALLOWS US TO CROSSING BOARDERS

YOUR SPARRING PARTNER WITH HIGH REALISATION COMPETENCE

We develop together with our customers tailor-made strategies and measures to increase the market presence and market penetration. We see ourselves as your competent and reliable sparring partner with high implementation competence.

As experienced experts for a successful market development, we bridge cross-cultural and language barriers so that your commitment abroad leads to long-term success. Furthermore, we offer consulting in strategic marketing and comprehensive supporting services.

OUR NAME SAYS IT ALL

SME-Ventus consists of SME for small and medium-sized enterprises and E-Ventus, which means “success” in Latin. Our name thus stands for our high aspiration to achieve with our services a measurable success for our SME customers.

The slogan “Passion to bridge culture” and the brand image (abstract yin yang symbol) intend to underline the objective of a successful and harmonious cooperation of different cultures.

3

regional
offices

4

outbound
markets

6

inbound
markets

8

industrial
sectors

70

years of work experience

inbound markets: China, Hong Kong, Japan, Korea, selected ASEAN states

outbound markets: Switzerland, Germany, Austria, Principality of Liechtenstein

Our team

Our team consists of multinational practice-oriented consultants, who combine a broad range of specialist and industry knowledge.

All consultants have a long-term practical experience in strategy and market development, in marketing as well as in the structure of new locations and the management of local companies or sales partners.

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Marcello Piccirillo

Managing Partner
SME-Ventus Switzerland

 

 

 

Personal details
Swiss national, born in 1966

Characteristics
Entrepreneur with doer attitude and target-oriented pragmatist with great analytical and conceptual skills

Education
Mechanical Engineer / Industrial Engineer / EMBA

Occupational experience

  • More than 25 years of occupational experience in different positions (R&D, marketing, sales, management)
  • More than 15 years of project, market development and leadership experience in Europe and Asia
  • Involved in various acquisition projects in China, India and Singapore
  • Developed a production site (Greenfield) in China and established sales locations in China and Japan
  • Actively worked in the markets in Europe, China, Hong Kong, Korea, Singapore, Malaysia and India
  • Member in management teams of different joint venture companies
  • Developed and led several sales teams in Turkey, China and Japan
  • Recruited, introduced and coached employees in Europe and Asia
  • Created market analyses and feasibility studies for different markets
  • Various Board of Directors mandates (Swiss SMEs, Chairman locations in China)

Industry knowledge
Automotive, electrical and construction supply, optics, semiconductor and textile industry

Language skills
German (mother tongue), English (fluently), Chinese (basics)

Special information

  • Member of the ACC-HSG Expert Panel
  • Member of the Heilongjiang Foreign Expert Group
  • Attended intercultural training China and India
Marcello Piccirillo

Managing Partner
SME-Ventus Switzerland

Focus of consultancy:

  • Strategy and business plan
  • Marketing concepts
  • Process optimisation
  • Structure of sales partners
  • Interim management

Mobile: +41 79 193 14 39

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Maggie Song

Senior Partner China
SME-Ventus China

 

 

Personal information
Chinese national, born in 1971

Characteristics
Trustworthy and sociable entrepreneur with high commitment and cost-awareness

Education
Bachelor & Master Engineering Degree / EMBA

Occupational experience

  • More than 20 years of occupational experience in different positions (Research Associate, Head of Services, Vice General Manager, General Manager)
  • Developed a production site (Greenfield) in China and cooperatively built up a market organisation in China
  • Listed a Chinese technology company at the stock exchange (IPO experience)
  • Knows the regulatory start-up and building permit procedures
  • Is familiar with personnel law, accounting rules and corporate governance in China
  • Implemented import and export processes (SCM, customs regulations)
  • Recruited and led local employees in the fields of finance, HR, administration and IT
  • Various Board of Directors mandates (industrial companies in China)

Industry knowledge
Ventilating and air-conditioning systems, construction supply, telecommunications, network industry 

Language skills
Chinese (mother tongue), English (business fluent)

Special information

  • Member of Chinese people’s political consultative conference in Shenzhen
  • Well networked with local authorities in various provinces in China
Maggie Song

Senior Partner
SME-Ventus China

Focus of consultancy:

  • Location evaluation
  • Company foundation
  • Setup organisation
  • Process optimisation
  • Interim management

Mobile: +86 138 2311 1833

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Our advisory board

The members of our advisory board support our team with their expertise and experience in specific factual issues. Furthermore, they allow us the access to an extended network of specialists.

Prof. Dr. Roger Moser

Director Asia Connect Center (ACC-HSG)

Expert for Business Development in Emerging Countries. Dr. Moser was living several years in India and China, where he founded various organisations and conducted intensive research for the development of business opportunities in Asia.

 

Dr. oec. Urs Hasler

Owner of AC Alpina Consult GmbH

Expert for financial and tax questions as well as for successful succession and turn-around solutions. Dr. Hasler has long-term experience in consulting small and medium enterprises and is a member in numerous SME administrative boards.

Our values

We strive for a long-term and trusting cooperation with our customers and partners. The relationship with our customers develops and deepens over the duration of the project, so that we receive a comprehensive understanding of our customer’s business and accompany our customers as a permanent sparring partner.

 

Our approach

We strive for a long-term and trusting cooperation with our customers and partners. The relationship with our customers develops and deepens over the duration of the project, so that we receive a comprehensive understanding of our customer’s business and accompany our customers as a permanent sparring partner.

Our locations

Thanks to our local site and business partners in Asia, we can reduce implementation time and project costs and minimise business risk for our customers.

SME-Ventus GmbH
Standort Ostschweiz
CH-9468 Sax, Schweiz

Google Map

SRB Consulting Service Co. Ltd.
Standort Südchina
CN-518003 Shenzhen, China

Baidu Map

Business Associate
JP – Tokyo

Business Associate
Hong Kong